OPTIMIZING INFORMATION ABOUT MARKET OPPORTUNITIES
Don Nayo is offering a real-time digital market place, accessible by anyone looking to sell or to buy agricultural goods in Guatemala. Thus promoting local sales and consumption of fresh products.
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Generally, farmers in Guatemala either sell their products at the bulk market CENMA in Guatemala city or through intermediaries, then responsible for their commercialization in the country various' markets. The intermediaries, or also called the coyotes, are the ones setting prices and the desired characteristics of the products their are looking to buy.
Contact between farmers and buyers is being established through more traditional methods; mouth to mouth, WhatsApp, or Facebook marketplace. Although those methods have been working so far, the search for goods or potential buyers is not being optimized. Information about who sells what and who needs what is not necessarily easily available.
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Although a trading system is already exsiting, Don Nayo is addressing the information gap by providing real-time information about available products.
REDUCING WASTE AND DEGRADATION OF AGRICULTURAL GOODS
While waiting to be sold at the market, and during transport an important proportion of the agricultural goods get wasted or unsold.
By providing accurate information about where agricultural products can be procured, waste is reduced and goods can be sold while still fresh.
CREATING INCENTIVES FOR ALTERNATIVE ECO-FRIENDLY CULTIVATION
Eventually, as the trading platform evolved, advantages through premium positioning may be given to certified producers, thus creating incentives for the development of Eco-friendly agricultural practices.
REAL-TIME MAPPING
The plateform provides spatio-temporal information regarding the specificity of the products being offered, such as:
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The exact location of the seller;
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The quantity available;
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The price;
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The quality;
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The best before date
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Preferred mode of payment;
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Certification if applicable;
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etc.
Once the buyer locates the products he is looking for, an agreement is made with the seller and they both agree on a time and place for the exchange. Eventually, the plate-form will provide opportunities for online payment and potentially offer delivery services by establishing partnership with main couriers.
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PREFERRED CHOICE FOR HOSPITALITY BUSINESSES AND FAMILIES
The user-friendly Don Nayo app allows farmers to advertise their products with only a few clicks using their smartphones.
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The geolocation features allows restaurants, hotels, families as well as bulk buyers to easily search for local products by selecting specific search locations.
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Deals can be concluded through the app between buyers and sellers and eventually allowing financial transactions.
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Data points would be collected and Eco-friendly products and behaviors can eventually be rewarded through an Eco score system, such as; the procurement of locally grown products; Eco-friendly packaging or certifications.